On Sloppiness

I’ve recently come across a new (to me) blog called MAKIN’ ADS… and I can’t seem to get enough of it. Here is a post that I fully agree with…

    When a writer puts an ad on the wall in class, and it
    has THERE instead of THEIR, or when someone emails
    me a script that’s obviously missing a word, or a
    designer sends campaign or presentation layouts with
    inconsistent fonts, or a director sends a treatment with
    the product misspelled, it feels sloppy. Sloppy is
    different from an honest mistake. It’s different from
    an idea that isn’t quite working yet. Sloppy says that
    you didn’t take the time to do a quick read-through
    before you shared your work. Sloppy says that you had
    more important things to do. Sloppy says you don’t
    really care. It’s a pain in the ass to work with somebody
    who doesn’t care. Even on the crappy assignments, the
    ones that don’t stand a chance of ever going in your
    book, you should care about your craft and how it reflects
    on you.

    So make mistakes. Just don’t be sloppy.

Basically, I couldn’t have said it better.